Aside from sharing our “Cliff’s Notes” with your friends and family via e-mail, please share these in more impressionable ways as well. For example, if you are a vegetarian and a member of an organization such as PETA, suggest each member print 50 – 100 “Cliff’s Notes” of our Fish document below and distributes them across windshields of cars parked at popular sushi restaurants on any given Friday or Saturday night, this would be a highly effective way to bring awareness without confrontation to those unaware. * Please use recycled paper for distribution of flyers.